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Can I order just 500? Will the colors fade? Can someone peel it off and reuse it? These are the questions we answer by email every day — so we put the eight most common ones in one place, with straight answers.

If you have never ordered custom packaging before, the process can feel like a black box: you send a logo, and weeks later a container arrives. Here is exactly what happens at each step, what you need to prepare, and where delays usually come from — so your first order goes smoothly.

Two stickers can carry the identical artwork and cost nearly the same to print — yet one looks like a farm-stand jar and the other like something from a boutique shelf. The difference is the finish. Special finishes add contrast, texture and light play to a sticker, and they work precisely because the eye reads them as craftsmanship rather than printing.

Peak season is when your thank you card does the most work — orders spike, new customers pour in, and January reorder rates are decided by how those holiday buyers felt in December. It is also when printing queues are longest. Brands that order cards in early November never think about it again; brands that wait until December ship generic cards or none at all.

Counterfeiters do not defeat security features one at a time — they look for the weakest single barrier and copy it. A standalone hologram, however beautiful, can be purchased ready-made. A standalone QR code can be copied onto every fake in the batch. But combine two or three layers that check each other, and the cost and skill needed to fake your product rises sharply. This is called layered security, and it costs far less than most brands assume.

A paper bag that fails in the parking lot is worse than no bag at all — the customer remembers the broken bottles, not your logo. The good news is that strength is predictable. Once you know how paper weight, handle type and base construction work together, you can spec a bag that carries your products confidently without paying for thickness you don’t need.

Most sticker problems are not design problems — they are adhesive problems. A beautiful label that peels off a candle jar in summer, or leaves sticky residue on a rented glass bottle, costs far more in complaints than it saved at print time. The fix is simple: match the adhesive to the surface, the temperature and how long the sticker needs to stay.

Most brands print a lovely card front — and leave the back completely blank. That is half a billboard sitting inside every single package. Printing on both sides usually adds very little to the unit cost, and the back is where the quiet selling happens: the customer has finished unboxing, they are relaxed, and they are already holding the card.