How should hanging displays be set up? Hanging displays for retail mugs (hanging tags + blister packs): for shelf hanging and mug body display; load-bearing tests for ‘handle hanging’ (hanging holes). The choice of hanging display should be determined by the specific display location.
What should be noted for export? Food contact testing for exported mugs (lead and cadmium), material labelling (ceramic, bone china): verify compliance with the target market’s requirements for overglaze and underglaze decoration; claims such as ‘microwave-safe’ and ‘dishwasher-safe’ must be substantiated. For export compliance, confirm the standards before placing an order.
How should gift boxes be designed? Gift boxes for mugs (couples’ sets, festive themes): colour box + inner tray (with compartments) + ribbon; “couples’ mug sets” (two mugs in one box) command a higher average order value. For gift box details, aim for a “ceremonial unboxing experience”.
How should the glaze be protected? Scratch protection for mugs (glazed or printed): apply a protective film to the body of the mug, with particular attention to the rim and base (areas prone to chipping); ‘unpacking without leaving a trace’ is the acceptance criterion. Glaze protection should ensure the mug arrives ‘sparkling clean’.
Mugs are a product category used both for daily use and as gifts: scratches on the glaze make them look worn, chipped enamel on the handles, and the importance of a presentable gift box when giving as a present — the cushioning in the packaging safeguards that bit of warmth held in your hands every day. This article clearly explains the issues surrounding the packaging of mugs and drinking glasses, providing direct practical guidance for clients in the tableware and homeware sectors.
How should the handles be protected? Securing the handles: Handles are the most vulnerable parts (as they protrude) — provide additional protection for the handles (foam corners, paper inserts); a ‘handles facing upwards’ instruction should be printed on the packaging. When securing the handles, the standard is that they must be ‘intact upon unpacking’.
