Brand Stories: Inserts, Tags, QR
A brand story is the ‘second layer of content’ in packaging: the box contains the product, whilst the story contains
Shaped Boxes: Cut, Fold, Slot
The case for irregularly shaped boxes: cut-out designs, fold-out structures, and interlocking stability — once you’ve clearly understood ‘why irregular’,
Sampling Costs: Dies, Dummies, Proofs
First, clarify the type of proof required. Types of proofs: paper proofs (for structural approval), colour proofs (for colour approval)
Set Box Design: Cells, Layers, Reveal
How should the display be arranged? Display (unboxing hierarchy): the main product centred (visual focal point), accessories positioned to the
Edge Protection: Corners, Strips, Air Bags
Corners are the most vulnerable parts during transport: a single knock leaves a dent, a single bump damages a corner
Embalajes ESD: bolsas, rejillas, conexión a tierra
Operations and dispatch? Operations: Wear anti-static wrist straps (during assembly), ensure the workbench is earthed; Dispatch: Anti-static bags + cushioning


