New Product Launch

Launch dates have a way of being decided by people who have never waited for a cutting die. Marketing picks

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Lightweighting

Every packaging buyer hears the pitch eventually: same box, lighter board, lower price. Sometimes it is a genuinely good deal.

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Designing for Freight

Most cost conversations about packaging stop at the unit price, which is a shame, because the boxes themselves decide a

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Container Rain

Boxes arrive from a four-week sea crossing stained, warped and soft at the corners, and nobody can find a leak

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