Novedades del sector

How should lenses be protected? Swimming goggles (lens scratch protection): apply a protective film (scratch-resistant) to the lenses; use a

The competitive logic behind skateboarding and roller skating gear packaging: the deck stands out for its aesthetics, the truck for

Window displays and bare soap? Window boxes (exposing the soap): to encourage interaction (smelling the fragrance); bare soap (without a

Golf equipment is a ‘costly and sophisticated’ category: a single putter can cost several thousand yuan, and even a slight

Yoga mats are a ‘business of rolling’: whether they’re rolled tightly, whether the handles are comfortable to grip, and whether

E-commerce and exports? Cycling gear dispatched via e-commerce: helmets in colour boxes + parcel boxes; accessories in bags + bubble