Design Brief

A packaging brief is not a mood board. It is the document that lets a designer, a structural engineer and

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Biodegradable Claims

Few words on packaging carry more risk per letter than “biodegradable”. It sounds like a property of the material, but

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Proofreading

Every printed pack passes through several pairs of eyes and a surprising number still reach the shelf with a misspelling,

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Machine Compatibility

A box that photographs perfectly can still stop a filling line. Cartons are erected, filled, closed and packed by machines

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